don't be stupid.

A few months ago I blogged about Diesel’s new “Be Stupid” campaign and highlight some of the advertisements to be featured in magazines and on billboards. (See the original post here.) Apparently some authorities don’t want individuals to “Be Stupid” and yesterday the UK Advertising Standards Authority (ASA) banned the advertisements from being posted. According to WGSN, the ASA “deemed the ads offensive and one in particular liable to encourage antisocial behaviour, noting the billboards are likely to be seen by children”.

As of yesterday the ASA had received 33 complaints about the advertisements seen on billboards and thereafter ruled the advertisements could be shown in magazines and not billboards. Billboards, the ASA stated, show to an untargeted medium of individuals, including children, in which the advertisements were not appropriate for.