Monday, May 24, 2010

lagerfeld for coke.

Featured on WGSN, Karl Lagerfeld creates a designer look for Coca-Cola Light. Below is the story featured on the site:

"The black and white aluminium bottle features the designer's distinctive silhouette, topped with a pink lid. It goes on sale from April 28 for €47 in a special box, complete with matching bottle opener.

Meanwhile, the campaign, which was shot by the designer, sees model Coco Rocha, in a black and white outfit from Lagerfeld's signature spring collection, being served Coca-Cola Light by male model Baptiste Giabiconi.

It will appear in magazines and on billboards, including one across Galeries Lafayette in Paris.

Lagerfeld follows in the footsteps of Roberto Cavalli, Manolo Blahnik, Jonathan Saunders and Matthew Williamson in collaborating with the drinks company."

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